Mohammed Saad Nayaf Al-OsaimiProfessional PortfolioDownload Resume
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Business Development · Marketing · Corporate Communication

Mohammed Saad Nayaf Al-Osaimi

Business Development & Corporate Communication Leader

I build growth pathways that connect strategy with sales, relationships, and systems—turning ideas and data into measurable business initiatives.

Explore Projects Contact Me
Business DevelopmentDigital TransformationCorporate CommunicationB2B
Updated professional portrait of Mohammed Saad Nayaf Al-OsaimiUpdated Professional Portrait
Jeddah, Saudi Arabia
97+new clients acquired in 2025
SAR 6.96Mrevenue from new clients
205%+growth in digital engagement
70+strategic projects and initiatives

About

Commercial insight. Clear communication.

A cross-functional professional profile spanning business development, marketing, corporate communication, and design—with the ability to lead projects from diagnosis through delivery and impact measurement.

01

Business Development & Commercial Relations

Building growth pathways, qualifying suppliers, recovering opportunities, and developing long-term B2B relationships.

02

Organizational Development & Digital Transformation

Turning procedures into measurable systems through CRM, ERP, performance dashboards, and data governance.

03

Marketing & Corporate Communication

Developing strategy, messaging, campaigns, and identity—and connecting them to sales, reputation, and commercial results.

Field & Media Presence

Communication that starts with context and ends with a consistent institutional image.

Participation in conferences, events, and media coverage, with experience in visual documentation and message management across stakeholder groups.

Selected media appearancesCultural event participation

Selected Projects

From challenge to measurable outcome.

Concise case studies showing the approach, role, and impact while excluding non-public prices, client data, and confidential commercial detail.

01Marketing Operations

Building a Marketing Department and Turning Performance into Growth

Established DADCO’s marketing and corporate communication function, organized reporting and performance channels, and connected marketing activity to sales and new-client acquisition.

Project Leadership & Delivery97+ clients · SAR 6.96M · 50% growth
02National Qualification

Saudi Made Mark Qualification Project

Initiated and led the qualification journey, requirements preparation, and internal coordination until the Saudi Made Program criteria were met.

Initiator & Project LeadQualification completed
03Quality & Compliance

ISO 9001 Quality Management Qualification

Led readiness, procedures, and coordination to meet Quality Management System requirements, within a compliance journey that also included ISO 14001 and SASO licensing.

Qualification & Certification LeadISO 9001
04Digital Transformation

CRM Enablement and Sales-Cycle Governance

Enhanced Odoo CRM use, organized leads, opportunities, activities, and reporting, and trained the sales team to improve follow-up quality.

Design, Enablement & TrainingUnified follow-up system
05Market Intelligence

Southern Region Market Study

Completed a field study of the market, distributors, competitors, and customer needs; translated findings into opportunities, recommendations, and an actionable market-entry plan.

Methodology, Analysis & Recommendations36-page analysis
06B2B Campaign Strategy

Waterproofing Contractors Targeting Campaign

Designed a focused campaign covering audience definition, targeting journey, channels, KPIs, risks, and lead-to-opportunity conversion.

Strategy & Delivery PlanMulti-stage campaign
07Field Opportunity Development

Al-Sadan Project Opportunity Assessment

Visited and assessed technical and commercial requirements, documented waterproofing scope and alternatives, and converted findings into an actionable commercial opportunity.

Visit, Analysis & Executive ReportDecision-ready report

Training Programs

Practical knowledge designed for use.

Programs I prepared and delivered to connect business concepts with everyday tools and commercial decision-making.

Cover of the B2B Marketing and Sales training program
Training Program · King Abdulaziz University

B2B Marketing and Sales

A practical program covering B2B purchasing behavior, supplier selection, trust-building, credit sales, and marketing’s role in supporting sales.

Designed & delivered17 pages2026
Download Training Material
Cover of the Odoo CRM workshop
Workshop · Sales Teams

Customer Relationship Management in Odoo CRM

A hands-on workshop covering leads, opportunities, activities, pipeline management, reports, and KPIs to improve follow-up and closing rates.

Designed & delivered20 pagesHands-on
Download Training Material

Design Work

Identity, content, and design that serve a purpose.

A selected portfolio of identity development, advertising, product materials, and visual marketing content.

Featured Work · Marketing Video

Visual storytelling for DADCO products

A concise treatment combining product, identity, and message for digital communication channels.

DADCO GuardProduct marketing flyerDADCO GuardDADCO CreteTechnical marketing flyerDADCO CreteProducts DatasheetProduct catalogue coverProducts DatasheetDADCO Guard CampaignDigital advertisementDADCO Guard CampaignUltra MembraneProduct advertisementUltra MembraneCycling ClubLogo development · before & afterCycling ClubSociology & Social Services DepartmentVisual identity alternativesSociology & Social Services DepartmentFine Arts ClubLogo development · before & afterFine Arts ClubCooperative Training ProgramCorporate announcementCooperative Training Program

Clients & Relationships

Relationships built on context and shared objectives.

A clear distinction is made between direct engagements and organizations with which I have professional, commercial, or qualification-path experience.

01

Ministry of Finance

Official liaison and communication support for the Iraqi delegation during the 2023 Arab Summit.

02

Ministry of Media

Participation in conferences, events, and media coverage associated with the Hajj season.

03

King Abdulaziz University

Training programs and academic-consulting initiatives that connect study with professional practice.

Commercial Relationships Network

Organizations I have engaged with through communication, commercial, or qualification pathways.

The presence of a logo represents professional or commercial engagement experience; it does not imply employment by that organization.

Ministry of Finance
Saudi Aramco
Ministry of Environment, Water and Agriculture
Ministry of Municipalities and Housing
MODON
National Water Company
NHC
Saudi Electricity Company
Holy Makkah Municipality
Royal Commission for Makkah City
Madinah Regional Municipality
Tatweer Buildings Company
Ministry of Health
FASTO Building Materials
Sky Galaxy
Astar International
Masdar Building Materials
Al Rajhi Industrial & Trading
Al Shareef
Al Shami Development
Batayyib

Qualifications & Credentials

Academic foundations and credentials that strengthen practice.

Only relevant qualifications are named here; documents containing personal numbers or verification codes are not displayed publicly.

4.79/ 5
King Abdulaziz University · 2022—2026

Bachelor of Marketing Communication

First Class Honours

Academic Qualification

  • Bachelor of Marketing Communication — King Abdulaziz University
  • GPA 4.79 / 5 — First Class Honours

Professional Credentials

  • Media professional registration: Public Relations, Advertising & Promotion Specialist
  • Certified Marketing Research Practitioner
  • Certified Graphic Design Practitioner
  • Odoo Functional Certification
  • Certified Observer

Leadership & Technical Development

  • Training of Trainers (TOT)
  • Data Analysis & Business Intelligence
  • Data Automation & Process Management
  • Risk, Contracts & Claims Management
  • Exhibitions & Conferences Management

Professional Experience

A career progressing from operations to growth leadership.

Experience across industry, retail, academia, and consulting, with a consistent focus on building relationships and improving performance.

Business Development Manager

Fast International Petrochemicals Co. Ltd. — DADCO

Leading organizational development, operational excellence, and digital transformation initiatives; governing ERP and CRM systems and building executive reporting and performance indicators.

Marketing & Corporate Communication Officer

DADCO

Established and developed the marketing function, supported B2B sales and supplier qualification, strengthened digital presence, and led quality and compliance initiatives.

Learning & Development Consultant

King Abdulaziz University — Faculty of Communication and Media

Designed and delivered B2B and CRM programs and contributed applied content connecting academic curricula with labour-market needs.

Independent Marketing & Business Development Consultant

Multiple projects and engagements

Marketing and brand strategies, event and delegation management, identity development, communication materials, and professional campaign delivery.

Sales Consultant

Damas Jewellery

Managed store operations, led customer experience, and developed sales practices to meet targets.

Sales Liaison Coordinator

Saudi Binladin Group — Bahra Cables

Coordinated sales and operations, followed order cycles, and maintained B2B customer relationships.

Recommendations & Recognition

Impact described by people I have worked with.

Selected excerpts from recommendation letters and formal acknowledgements, while retaining sensitive records outside public view.

“
He delivered rich, practical content that reflected a deep understanding of market realities and B2B operating mechanisms, distinguished by a professional approach to presentation and communication.
Prof. Doaa Fathy SalemHead of Development & Quality Unit · Faculty of Communication and Media
View letter ↗
King Abdulaziz University · Marketing Communication Department

Academic recommendation from Dr. Salman Alzowibi

View recommendation ↗
DADCO acknowledgement for the CRM project
DADCO · 2026

Recognition for CRM enablement and sales-team training

DADCO acknowledgement for 2025
DADCO · 2025

Recognition for improving productivity and the work environment

Downloads

Public, curated, and ready to share.

Internal reports and files containing sensitive information have been excluded from public downloads.

PDF · Resume

Professional Resume — Latest Version

2 pages · English version

PDF · Training Material

B2B Marketing and Sales Guide

17 pages · Designed & delivered

PDF · Workshop

Customer Relationship Management in Odoo CRM

20 pages · Hands-on workshop

PDF · Official Recommendation

Recommendation Letter — King Abdulaziz University

Faculty of Communication and Media · 2026

PDF · Academic Recommendation

Academic Recommendation — Dr. Salman Alzowibi

Marketing Communication Department · King Abdulaziz University

Have an opportunity or project that needs commercial and communication insight?

Let’s turn it into clear impact.

Start a conversationmoh.alosaimi15@gmail.com